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The Cost of Mobile Short User Sessions
Mobile devices have revolutionized how we consume content. Yet, for publishers, this shift has created
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The Power of AI for Contextual Advertising
contextual advertising with AI represents a paradigm shift in ad targeting methodology, empowering publishers to
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Biond the banner- ad viewability explained
What do you know about your ads viewability?Ad viewability is a crucial metric for advertisers
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Understanding your bounce rates
Your site’s Bounce Rate offers valuable insights into user engagement and content effectiveness, and so
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When Page views meet Session Durations
Serving as a measure of how effectively your website captures and maintains the interest of
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How to set your site’s Ad Startegy?
Setting a comprehensive plan that aligns with your website’s goals, target audience, and content is
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Maximizing RPM: get higher Ad Revenue
Understanding and optimizing your site’s Revenue per Mille (RPM) is essential for maximizing ad revenue
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Contextual signals & cookies decline basics
In the ever-evolving landscape of digital advertising, the winds of change are blowing stronger than
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Social Engagement : Potential for Publishers
Introduction In this digital age, social media has become an integral part of our lives,
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Below-the-fold ads – Go or No Go?
When it comes to ad placement, the immediate response for this question would often be