The Cost of Mobile Short User Sessions

Mobile devices have revolutionized how we consume content. Yet, for publishers, this shift has created a frustrating paradox: massive mobile traffic, but fleeting attention spans. As a product manager specializing in audience engagement, I’ve seen firsthand how short mobile session times are eroding publisher revenues and hindering growth. In this post, we’ll unpack why mobile […]

The Power of AI for Contextual Advertising

contextual advertising with AI represents a paradigm shift in ad targeting methodology, empowering publishers to deliver ads that seamlessly integrate with the surrounding content, maximizing relevance and engagement.

Biond the banner- ad viewability explained

What do you know about your ads viewability?Ad viewability is a crucial metric for advertisers and publishers as it directly impacts the success of advertising campaigns, influences user behavior, and contributes to a positive and effective online advertising ecosystem. What exactly is ad viewability?The standard definition for viewable ads, set by industry guidelines like the […]

Understanding your bounce rates

Your site’s Bounce Rate offers valuable insights into user engagement and content effectiveness, and so understanding it is crucial for the overall site performance and revenue strategy setting. Representing the proportion of visitors who exit your website without engaging further, Bounce Rate serves as a measure of users’ interest in your content and their overall […]

When Page views meet Session Durations

Serving as a measure of how effectively your website captures and maintains the interest of its visitors, user engagement is a crucial metric to understand when analyzing your site’s performance. Have you ever wondered what exactly your users’ engagement stands for?User engagement, demonstrating users’ interactions on your site, serves as a reflection of the website’s […]

How to set your site’s Ad Startegy?

Setting a comprehensive plan that aligns with your website’s goals, target audience, and content is a crucial step in running a successful advertising strategy to your site, when aiming to maximize ad revenue.Here are some key points to be done when setting your strategy: Following these key points will help you set the most effective […]

Maximizing RPM: get higher Ad Revenue

Understanding and optimizing your site’s Revenue per Mille (RPM) is essential for maximizing ad revenue and unlocking the full potential of your digital platforms.  RPM helps in maximizing advertising revenue by providing insights into how to optimize ad inventory and user experience to generate higher earnings per impression. Increasing RPM can directly impact a publisher’s […]

Contextual signals & cookies decline basics

In the ever-evolving landscape of digital advertising, the winds of change are blowing stronger than ever. With privacy concerns taking center stage and regulatory pressures mounting, the formerly widespread  cookies that fueled targeted advertising are facing a swift decline. In their wake, a new model is emerging – one that prioritizes contextual signals and embraces […]

Social Engagement : Potential for Publishers

Introduction In this digital age, social media has become an integral part of our lives, transforming the way we communicate, connect, and consume information. For publishers, leveraging social media engagement has proven to be a game-changer in reaching wider audiences, driving traffic, and building brand awareness. In this article, we will delve into the various […]

Below-the-fold ads – Go or No Go?

When it comes to ad placement, the immediate response for this question would often be ‘Above the fold’ for apparent reasons. Placing an ad where it’s visible without scrolling, above-the-fold, grabs attention as users land on the page, resulting in better fill rates and eventually better CPMs and overall site’s ad revenue. However, there’s more […]